This campaign won 1st prize when the Crowdiate Ad Agency took the brief to its global creative community for the initial campaign idea. We developed an integrated campaign that has recently been launched, with TV spots, digital videos, outdoor billboards, social media, and shopper marketing.

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As Aaron Nemoy, Crowdiate’s strategy lead explains, “MadeGood's unique product attributes gave us fertile ground to explore a wide spectrum of convincing arguments on which to build our case for the brand’s suitability as a back-to-school snack. We came to choose a light-hearted approach that tapped into the effort parents naturally put into choosing their children’s snacks, allowing us to mirror the care and thoughtfulness of the MadeGood brand, with that of our audience. The creative execution added a degree of playfulness and charm that brought this parent/product connection alive by making the kids feel real and relatable, and the brand promise feels genuine and relevant.”

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You can read the whole article about this campaign HERE

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And HERE you can see some of the mockup designs we proposed for outdoor billboards, social media, shopper marketing, etc.

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