Hershey's
Kisses
Idea for Product & Design
Idea 1 - Kisses Lollipop
INSIGHT
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Kisses should be about spending laid-back quality time but also sharing them with close friends and family. And, of course, trying out a new product that feels familiar, with a twist, delicious, and visually striking, will be very tempting.
What could be better than a Kisses chocolate on a stick when having fun with the ones you care about? No mess... just unwrap and enjoy!
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HERSHEYS Kisses Lollipop
Background for the idea: The mix of candy (particularly strawberry flavored) and chocolate has always been popular where I come from. Kids and adults take a strawberry-flavored lollipop and stick a Kisses or Hershey’s milk chocolate to it, and once they are together, proceed to suck on both until (usually) the chocolate dissolves. Then you either bite the candy or continue sucking until it also dissolves.
I’m surprised that no chocolate company has developed milk chocolate that mixes these 2 flavors/textures because they are TRULY made in heaven.
Try it by placing a Kisses drop on top of a strawberry-flavored lollipop, or Lifesaver hard candy. Resist the temptation to bite. Just suck on it and feel as if they both melt away together in your mouth. It is truly addicting!
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Description of core benefit:
Kisses Lollipop
• Open to offer individually, or in stand-up pouches, boxes, or other pack types, in different sizes, in single or combo packs.
• Great for fun outdoor activities (no melting or mess).
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Specific product benefits to add credibility:
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- 70+ years of an entire country doing it (mixing these 2 flavors) by themselves proves the combination works.
- A fun, alternative way to eat chocolate. Both chocolate and Strawberry melt inside the mouth (almost like ice cream). It paves the way for a new fashion/ritual of consuming chocolate (and will give the brand a distinctive personality that can be very beneficial when advertising the product).
- Appetizing, refined, and chic! From children to adults, everybody loves a lollipop that offers more than what the traditional lollipops offer.
Idea 2 - Wild Kisses
INSIGHT
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Kisses should be about spending laid-back quality time but also sharing them with close friends and family. And, of course, trying out a new product that feels familiar, with a twist, delicious, and visually striking, will be very tempting.
What could be better than a Kisses chocolate on a stick when having fun with the ones you care about? No mess... just unwrap and enjoy!
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HERSHEYS Wild Kisses
Background for the idea: There are 3 famously accepted accompaniments or ingredients that go perfectly with chocolate: Churros, Cinnamon, and marshmallows.
So, why not have these INSIDE Hershey’s Kisses?
We also wanted these new Hershey's Kisses flavors to go around a theme. Since these accompaniments or ingredients are naturally made (or ‘completely natural’, i.e. cinnamon) AND highly tasty and exciting, we came up with the ‘Wild Kisses’ concept. Each wrapping has a printed 'fur' somewhat related to the ingredient added to the Kisses Chocolate.
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HERSHEYS Kisses | Wild Kisses
-Hershey’s Kisses + Bits of crispy Churro > Tiger
-Hershey’s Kisses + Cinnamon mixed with Hershey’s Milk Chocolate formula > Leopard
-Hershey’s Kisses + Bits of chewy Marshmallows > Zebra
Description of core benefit:
• Open to using individually, stand-up pouches, boxes,
or other pack types, in different sizes, in single or combo packs.
• Great for fun outdoor activities or celebrations (Birthdays, etc.).
Outline specific product benefits to add credibility.
• Tested combinations with chocolate that will appeal to everyone but especially adults.
• Appetizing, refined, chic, and fun! From children to adults, everybody loves these combinations with chocolate.
• Open for future combinations of ingredients and animal themes.