Amazon
Furniture
Brands
Video Art
THE SITUATION
The company launched three private label furniture brands (Alkove, Movian & Rivet) offering a range of mid-tier items currently available in Germany, the UK, France, Italy, and Spain. People are now spending even more time at home and are increasingly willing to shop online, opening an opportunity for Amazon to become an intuitive choice for furniture.
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ABOUT THEM
Looking for a step up from our ‘first apartment’ furniture, something more sophisticated for this next stage of life. They shop online for almost everything but they don’t expect Amazon to offer inspired furniture solutions.
SOLUTION
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There is life in your space. You just need to know where to look to find it. And once you find it in the most stylish and exclusive variety of furniture from Amazon, you’ll love the next phase of your life.
TV IDEA 1
A young man turns in his bed. Extends his arm. The wife is not there. He comes out to the living room. Smiles when he sees that she is sleeping on their new Alkove sofa with her head on an Alkove coffee table (and arms wrapped tight around it too!). There are still some Amazon boxes and wrapping material around. But the living room is looking stunningly modern, cozy, and beautiful. He grabs a blanket before going back to bed. As he is beginning to cover her, he thinks it over and decides to sleep on the sofa with her too. Last we see a wide shot of the living room with both of them ’spooning’ just before he claps to turn the lights off.
Voice Over: Amazon Furniture... a versatile and affordable collection of modern, stylish furniture that brings back the love for your place. You'll also love the prices as well as the reliable delivery and easy returns that you know from Amazon.
Rapid sequence shots focusing on various furniture:
Lettering beside the Alkove sofa ‘Bought for our new apartment’
Movian chair ‘Bought the day of the Promotion’ Rivet Bedside Drawer ’Anniversary gift ’
Flip to the Amazon logo.
Lettering: Amazon Furniture. Bring Home the Love
TV IDEA 2
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In the 2001 Odyssey Stanley Kubrick fashion, we see a black night sky with only a few stars shining in the distance. Little by little, we see ‘something’ approaching but can't tell what it is yet. It's getting bigger and bigger until we see it’s a MOVIAN chair. As it gets closer the camera pulls back and reveals we are watching from an empty living room. We’ve been staring at the sky through a huge balcony window (glass doors are wide open).
Lettering: There is a reason they call it a living room | Bring life to it.
As we continue to pull back the ‘floating’ chair enters the empty living room and softly places itself in the center (middle). Just by adding this, you can see just how stylish the room looks. We continue to pull back and now we see an iPad and a finger scrolling through some more Amazon furniture (checking for the next purchase in the 360 large preview window just before clicking the ‘Add to Basket button).
Cut to see several fast consecutive shots of some impressive furniture (to show the great variety and the Alkove, Movian, and Rivet logos)
Cut to the iPad screen as it is lowered to show that the empty room is now ‘alive’ and looks stunning.
Voice Over: Stylish, sophisticated brands at affordable prices so you can create the space that truly represents your lifestyle, with the reliable delivery and easy returns that you know and love from Amazon.
Flip to Amazon logo
Lettering: Amazon Furniture. Put life in your space.
(Note: The same idea could be used for ’spaces’ such as an Office, Studio, House, etc.)
TV IDEA 3
A couple comes to visit for dinner and is greeted at the door by their friends. They are invited to come into their new apartment that has just recently been furnished with Amazon Furniture.
The visiting boyfriend does not show as much excitement as his girlfriend who immediately falls in love with the new furniture (she goes away with her hostess friend to check other rooms in the apartment). Back in the living room, the supposedly not so impressed boyfriend starts walking about with his host beside him, who offers him a cup of wine. Immediately he starts to knock softly on the dinner table as if to check its quality...he mutters a skeptical ’hmmm’... then squats beside the coffee table to check the legs and its craftsmanship a little closer...again he mutters a ‘hmmm’...suddenly he throws himself hard on the couch to check it comfort-wise. He slowly sinks into the soft cushion....again he mutters ‘hmmm’ with a somewhat doubtful expression on his face.
Later, we catch them at the dinner table. Everyone is chatting and having a good time. The skeptical man takes his cell phone out when no one is looking and tries to be inconspicuous. He starts scrolling through the Amazon Furniture page. His eyes pop out wide open and a soft whimper can be heard when he sees the stunning beautiful collections offered, and the prices. Suddenly the wife interrupts him: ‘Mark, what are you doing?’...He mutters: ‘hmmm??’ immediately shutting his cell phone.
Voice over: Granted that Amazon Furniture will cause a little envy. But it’s a small price to pay for such a versatile and affordable range of modern furniture. The impressive craftsmanship and stunning stylish design will simply amaze you!
And with the reliable delivery service and hassle-free return, you know and love from Amazon.
Rapid sequence shots focusing on various Alkove, Movian, and Rivet furniture (the Alkove, Movian, and Rivet logos appear).
Flip to the amazon logo.
(slogan): Amazon Furniture. Be a proud owner.
TV IDEA 4
Several consecutive shots of brief duration show us a young couple caught in the moment where they are secretly admiring their just purchased Amazon Furniture.
- After she gets some ice cream from the refrigerator she turns off the light just to turn it on again and take another peek at the living room (smiles).
- He leaves for the office, closes the door, and pretends he has forgotten something just to check the recently bought sofa and chairs in his ‘recreation area’.
- They both meet in the hallway (he is coming from the bathroom, toothbrush still in his mouth, and she is coming from the bedroom still brushing her hair) bumping into each other, both caught sneaking a peek at the living room. They smile at each other because they secretly know what they are doing.
In a closing scene, they both swap their phones to see what coffee table they each prefer (close at the screen as she buys one over her partner’s choice). The partner chases her around the living room to see what she just bought while she laughs and runs from him. We see them running in circles as we pull back to a wide shot of their already beautiful, elegant living room.
Voice Over: Building your dream home with quality designed furniture that enhances your home and lifestyle can be enchanting...exhilarating even. Amazon Furniture high-end brands do just that! You’ll be excited about your place... over...and over again. And have your heart pumping fast when you see how affordable they are.
VO: Check Amazon Furniture to ensure a fascinating long-term relationship with your place, be it the living room, bedroom, kitchen, or office.
Cut to a fast sequence of several of the Alkove, Movian, and Rivet furniture in the couple's living room. Flip to the Amazon logo.
Lettering: Amazon Furniture. Let Fascination in. (Option: Amazon Furniture. Take Fascination Home)
Suggested track in background > Bowie's 'Fascination'