Black Diamond Cheestrings
New Snack Cheese Product Line
INSIGHT
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To expand the Black Diamond Cheestrings portfolio with a different kind of Snack Cheese product line we decided to go with a Pouch Packaged
paste, spread-based cheese, and cheese-based recipes. We decided on a fun name > ‘Cheestrings Squeeze’. The obvious reason for the name is that the cheese paste is inside a pouch and you need to squeeze it to spread it on your sandwich bread, cracker or chip. It is also perfect for a quick ‘squeeze’ to create a pretty tasty ‘dip’ for guests and children (to which you can add other ingredients to enhance its taste). We identified 2 recipes that are NOT in the market as of today, and which are homemade mainstays in our region (adored especially by teenagers and children) being very popular in gatherings, birthdays, and social reunions. But also perfect for sandwiches made with bread (either toasted or on plain white bread loaf).
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To keep the ‘visual connection’ with the traditional Cheestrings presentation, we propose that the nozzle of the pouches be in a shape that when squeezed the cheese will spread laid flat in ‘strings’ of cheese.
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New Product Line Name:
Sub-brand Name > New Cheestrings Squeeze!
Options >
Cheestrings Tasty Squeeze!
New Squeeze Cheestrings!
Cheestrings Tasty Hugs!
Cheestrings New Jam!
New Cheestrings Squash!
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Support point/benefits/features:
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• Pouches are perfect for snacks on the go. They are great for prepared sandwiches, or simply sticking in lunch bags (and letting the teenager accompany them with whatever he or she wants).
• All ingredients maintain the ‘100% Real’ and ‘100% Natural’ tagline.
• Cheestrings in Pouches can be paired with veggies (making it a great healthy
snack), chips, breadsticks, tacos, or crackers.
• Proposed cheeses to start the new line: cheddar and /or gouda with butter and red
bell peppers. And White Queso (White Cheese) paste with cilantro. But the possibilities to extend this ‘squeeze in a pouch’ line are practically endless (even extending into non-cheese mixes like ham or salmon-based creams that could be great popular future candidates).
• These cheese pastes (or cheese creams) are delicious and healthy. And above all, guaranteed to be adored by children and teenagers. But adults can enjoy it too. • The advertising campaign has endless possibilities with the proposed name (and
recipes) that can be very engaging and attractive to our main target > teenagers.
Advertising tagline:
• Let The Squeeze Begin!
• Squeeze Fun into your snack! • Squeeze The Cheese!
• Taste The Squeeze!
• Hug It and Love It.
• The Healthiest Squeeze ever!