500 TERRY FRANCOIS STREET SAN FRANCISCO
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MON-FRI 7AM-10PM | SATURDAY: 8AM-10PM
Coveo
Ad, Social Media, and Tv Campaign
INSIGHT
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THE SITUATION
Customer experience isn’t as engaging as it needs to be. Despite what we’ve invested in data and technology, it feels impossible to keep up with big-tech giants. For us, not meeting that standard means more abandoned shopping carts and dissatisfied customers. It’s not just about staying competitive, it’s about rising to meet our potential as a business.
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THE DILEMMA
Coveo is on a mission to democratize access to this extraordinary degree of relevance and level the playing field so that any company can deliver the kind of experiences that their customers demand. This mission needs to be more well-known.
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THE PERFECT SITUATION
Coveo injects vital relevance into every customer interaction.
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THE CAMPAIGN IDEA
A series of spots show potential customers and their ‘unusual’ hobbies featured in the campaign to highlight the essence of what Coveo’s Relevance Cloud does for businesses. We will show its efficiency to recognize, attend and service even extraordinary personalities.
TV IDEA
Unusual Hobbies
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Video: We see a man that is looking at some ironing boards on some website on his laptop. He clicks on the one he likes and adds it to the basket. Right under those, we see that the site recommends a series of inflatable dinghy boats to go with his ironing board. The guy smiles when he sees a particular one.
We then see him on a river with pretty strong rapids standing on the dinghy boat and attempting to iron some clothes while desperately trying not to fall off. He is participating in the annual Extreme Ironing World Championship.
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Voice over: No one knows your customers like Coveo’s Relevance Cloud, a world-class intelligent software that integrates seamlessly with your system to power your customer’s experience to an entirely new level of personal fulfillment. It offers your eCommerce and Service site powerful search and recommendations with great effectiveness based on their previous interactions and buying preferences.
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Video: We see the competitor back home, all wet, pretty beat up, and holding the wooden iron board broken in half. He sits in front of the laptop. The site now recommends a series of metal-made ironing boards. The guy smiles again.
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Voice over: And since it has a record of every product bought, it will make the proper support recommendation if problems or questions with the product should arise. This means they'll come back more often, ultimately resulting in more satisfied and loyal customers.
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Lettering / Logo Animation: Coveo. Now It’s Personal.